Privacy Policy AliceAcademy.com.pk

1. Introduction

At Alice Academy (“Company,” “we,” “us,” or “our”), your privacy is one of our core priorities. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website AliceAcademy.com.pk, use our services, or otherwise interact with us. It also outlines your rights and choices with respect to your information and how to contact us about our privacy practices.

This Privacy Policy applies to all users, including students, parents, teachers, customers, website visitors, and business partners, who access our platform from Pakistan, Brazil, or any other region.

2. Scope of this Policy

This policy applies to all data collected by Alice Academy, including but not limited to:

Users registering on our educational/e-commerce platform
Buyers of our products and services
Subscribers to our newsletters and marketing campaigns
Users participating in our events, classes, or competitions
Partners, vendors, or third-party collaborators

It governs all data handling practices on AliceAcademy.com.pk and related subdomains, mobile applications, and integrated services.

3. Information We Collect

3.1 Personal Data You Provide

When you interact with our website or services, we may collect information such as:

Full name
Email address
Mobile number
Date of birth
Mailing address
Billing and payment details
Educational background (for student enrollment)
Resume/CV (for job applications)
Government-issued ID (for account verification)
Photos or video (if voluntarily share

3.2 Automatically Collected Data

When you visit our platform, we collect certain information automatically:

IP address
Browser type and version
Operating system
Referral URLs
Time spent on pages
Pages visited
Location data (via IP or browser permissions)
Device ID and language preference

3.3 Cookies and Tracking

We use cookies and similar technologies to collect information about your usage patterns and preferences. For more details, see Section 9.

3.4 Third-Party Information

We may receive information about you from:

Social media accounts (if you log in via Facebook, Google, etc.)
Referring partners, affiliates, or ad networks
Public databases
Payment processors

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 To Provide Services

To create and manage your account
To process transactions and deliver products
To enroll you in courses, events, or newsletters
To manage your academic or training progress

4.2 Customer Support

To respond to inquiries
To handle complaints or feedback
To resolve technical or account-related issues

4.3 Marketing and Promotions

To send newsletters and updates
To show you personalized ads or product recommendations
To invite you to promotions, offers, or contests

4.4 Analytics and Improvement

To analyze trends and measure usage
To improve platform features and user experience
To understand how users interact with our website and services.

4.5 Security and Compliance

To detect and prevent fraud
To comply with Pakistani and international data protection laws
To enforce our Terms & Conditions

5. Legal Basis for Data Processing

We process your data on one or more of the following legal grounds:

Consent – When you provide explicit consent (e.g., for marketing).
Contractual necessity – When we need your information to fulfill a contract.
Legal obligation – When required by applicable law.
Legitimate interest – For security, analytics, or service improvement.

6. Sharing and Disclosure of Data

We may share your personal data with:

6.1 Internal Teams

Academic coordinators
Customer support staff
Marketing and analytics teams

6.2 Third-Party Vendors

Payment gateways (e.g., JazzCash, EasyPaisa, Stripe)
Hosting providers (e.g., AWS)
Email marketing platforms (e.g., Mailchimp)
Analytics tools (e.g., Google Analytics)

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

6.4 Legal Requirements

We may disclose your data when required by:

Courts or law enforcement agencies
Regulatory bodies
Government authorities

7. Data Retention Policy

We retain your data only as long as necessary for the purposes outlined in this policy:

Transactional Data: 7 years (for tax and accounting)
Account Data: Until you delete your account
Marketing Preferences: Until you opt-out
Support Tickets: 3 years

If you request deletion, we will remove your data unless required to keep it for legal or regulatory purposes.

8. Children’s Privacy

Our platform is intended for users aged 13 and above. For children under 13, a parent or legal guardian must provide consent before we collect any personal data.

We take extra precautions when handling data related to minors, including:

Parental consent verification
Restricted marketing
Educational-specific protections

9. Cookies and Tracking Technologies

Cookies help us personalize your experience, analyze traffic, and improve service quality.

9.1 Types of Cookies We Use

Essential Cookies: Required for website functionality
Performance Cookies: Track website usage (Google Analytics)
Advertising Cookies: Show you relevant ads
Functional Cookies: Remember your preferences

9.2 Managing Cookies

You can disable cookies through your browser settings. However, doing so may affect functionality.

10. Your Rights

Depending on your location and applicable laws (e.g., Pakistan’s PDP Bill or Brazil’s LGPD), you may have the right to:

Access your personal data
Correct inaccurate or outdated information
Request deletion of your data
Restrict processing
Object to marketing
Withdraw consent
Request a data copy (portability)

To exercise these rights, email us at: privacy@aliceacademy.com.pk

11. Data Security

We implement multiple layers of security to protect your data:

SSL encryption
Access controls and two-factor authentication
Encrypted backups
Secure servers and firewalls
Regular vulnerability scans

Although we take strong precautions, no system is 100% secure. In the event of a data breach, we will notify affected users within 72 hours, as required by law.

12. International Data Transfers

AliceAcademy.com.pk is primarily hosted in Pakistan, but your data may be transferred to or accessed from other countries such as Brazil, the United States, or Europe, depending on service providers.

We ensure such transfers are compliant with:

Standard contractual clauses (SCCs)
Data protection agreements
Adequate jurisdiction assessments

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do:

The “Effective Date” at the top will be revised
We may notify you via email or prominent notices
Continued use of the platform after changes = acceptance

14. Third-Party Links

Our platform may include links to third-party sites (e.g., YouTube, external educational content). We are not responsible for their privacy policies. Please review their terms before submitting any personal data.

15. Grievances and Contact Information

f you have any concerns, complaints, or wish to exercise your rights under this policy, you may contact us using the details below:

Data Protection Officer (DPO)
Alice Academy – Privacy Office
Email: privacy@aliceacademy.com.pk
Phone: +92-3009500187
Mailing Address: Alice Academy, Lahore, Pakistan

16. Applicable Law and Jurisdiction

This policy shall be governed by the laws of Pakistan. Any disputes arising from this policy shall be settled in the appropriate courts located in Lahore, Punjab, without regard to conflict-of-law principles.